Print Design

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Consumer Brochure

A simple, yet important topic – how to wash your hands! We designed this brochure for Colgate's SoftSoap brand as a way to inform consumers and reiterate the brand positioning.

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In-store Activation

To create awareness and trial of a new product on store shelves, RSD created this bold, attention-grabbing shelf talker with die-cut to indicate speed of relief.

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Brand Identity

We were tasked with developing a brand identity and positioning for this shopping center in Queens with a diverse customer base and store mix. The "We Go To Rego" campaign, tying smart-looking shoppers to Rego Center stores, will be used in all advertising, signage and other communications vehicles.

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Brand Identity

In a crowded geographic market with many shopping options, RSD helped reposition and brand this mall in Paramus, NJ. "The Outlets Without the Outing" campaign has been a standout success in communicating the message that you don't have to travel far for great outlet shopping!

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Consumer Promotion

A Free Standing Insert promoting aspirin regimen products and Bayer's heart health website to 40 million households.

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Logo Design

RSD designed this logo for a special Bayer Aspirin heart health program communicated via print, TV advertising tags and a minisite.

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Specialty Packaging

Unilever tasked RSD to design this special packaging for their extended Knorr brand mayonnaise line to be sold in Saudi Arabia. Reaction from regional distributers was extremely positive.